VIDEO SCRIPTS BRING YOUR PRODUCT/SERVICE TO LIFE

Did you ever consider making a video for your product or service?

Video posts are becoming more popular, because they make your product or service seem real. Videos create the opportunity to provide new information about your product/service and let’s your potential customers/clients SEE your product or service in action.

script clip

While most of us have phones that can create videos, it’s not enough to make a great impression.

A great video starts with an idea about how to present your product/service. The idea should focus on what makes your product or service different from your competition. Then, an outline should be created to present your product/service in a step-by-step process. This is accomplished by hiring a video scriptwriter.

Video scriptwriter

Can anyone write a video script?

Of course, they can! But you need someone, who not only writes passionately about your product or service, but understands how to sell your product or service through words. That’s where a qualified copywriter or video scriptwriter knows how to present your product/service and how to entice potential customers/clients to contact you and ask for more information. The video script is important, because 1) it lays out the benefits of the product or service, 2) highlights the features, and then 3) gives potential customers/clients a reason to want what you have to offer. The script has to flow and seem very natural to anyone watching and listening.

man with Mic

Another consideration for a video script is the rhythm of the speaker. Sometimes, the writer has to analyze the speech pattern of the speaker.  Using words or speech cadence that the speaker is unfamiliar with can ruin a video, if it is not carefully synced together. Background in video can be distracting, so the writer has to work with the graphics department to ensure that although the product or service is shown, the words have to add additional meaning to the visual.

Music Band

Time is also a factor. You have to determine how long you want the video to run. Music may be used, but again, it should complement your product/service or create a feeling of urgency. The music should do more than create a mood. It should appeal to the customer/client’s senses. You must be careful and get full permission to use music, graphics, or other elements in your video. The penalties can be steep and include jail time.

The video presentation has to be believable, enticing, realistic, plain speaking, and give the customer/client a reason to want to know more.

As technology continues to grow and push boundaries, some business owners are going totally video. They do this for two reasons: 1) they like the intimate feeling that is conveyed to the public by looking into the camera and speaking directly to the viewer and 2) they have the opportunity to sell something visually, verbally, and audibly. Three great ways to reach customers/clients in ways they can relate to.

Camera man

Making a video can be fun and a great team-building project, so if you’re looking for something to enhance your marketing, try creating a video, but make sure you hire qualified professionals. Virtual Colleague, LLC specializes in video script writing for any product or service. Contact Virtual Colleague, LLC at JPlante@VirtualColleagueLLC.com to schedule a free consultation.

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RESEARCH VERSUS WEB RESEARCH

As a virtual business assistant, I do research on almost everything I work on. For my own business, I research my competition, rates, offers, services, and many more things. I like doing research, because it’s a learning tool. I always learn new information and ideas, when I’m researching.

I always research with a purpose.

Because researching is fun and interesting, I could spend many hours just looking up and reading, but that doesn’t get me where I need to go. I always research with a purpose – a clear purpose. That keeps me focused on what information I need to find and prevents me from wasting time reading information that I don’t really need to know.

Blog Search Engine

Web research is the most expedient way to find information.

 It’s fast and links to other pertinent information. It’s better than reading a book or magazine to extract information. Web research has all if not most of the information at the push of a button and the copy and paste feature ensures that I’ve captured the source and quote correctly.

Researching for my clients helps me to understand their businesses, products and services, and what makes them unique or stand out from the rest. I put myself in their shoes and look at their business offerings. Then I try to find the differences between the businesses themselves, the products and services, and their target markets. All of this factors into the way I research, the depth of research, and the type of research I perform.

Man posstive negative

For comparison research, the method and time involved is minimal, but for research that compares other businesses with my clients business. It is a long and tedious process. I have to not only find the information, but also verify that it is real and true. Many website today post information about other companies, but is it true? Maybe yes, maybe no.

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It falls to me to provide accurate and honest information to my clients. They depend on me to site my sources and to provide multiple accounts of the same information. Businesses that take the easy way of researching or failing to verify the information, run the risk of losing their credibility and over time, the business usually dissolves for lack of trust and honesty.

global-education

Researching also provides me with an education. I may not always have an interest in the topic I’m researching for a client, but I will learn about it anyway. Who knows, somewhere down the road, I may need to use this new information for another client. I have to put myself in my client’s shoes, so I immerse myself in the research needed to provide reliable information for marketing and blogging purposes. When it’s an interesting topic, the time flies by, and I’m entertained. When it’s a little more intricate or technical, I have to put my full concentration on it and look up any words or terms I’m not familiar with.

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Contact me at Virtual Colleague, LLC for a free consultation on how I can research for your business and products/services.

 Toll Free #: 401-384-0257

Local #: 401-595-0087

Email: JPlante@VirtualColleagueLLC.com

 

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CREATING BLOG POSTS

What is a blog post?

A blog, a mixed word version of weblog, is a discussion or informational site published on the World Wide Web consisting of entries (posts) typically displayed in reverse chronological order (the most recent post appears first). A blog is also described as a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions. Really, it’s anything you want it to be.

Why is blogging important?

According to BlogBasics, “…the answer lies in the fact that every human has a voice and wishes their voice to be heard. The Internet is a medium that is unparalleled in its reach. Never before have average people been able to reach a global audience with so little trouble. Bloggers have the opportunity of reaching hundreds or even thousands of people each and every day.

There are still many people who like to share the details of their days. On the other hand, there are bloggers who give almost no detail about their lives, but write instead about a hobby or interest of theirs. They may dedicate their blog to something they are passionate about.

In fact, today’s blogs can provide hair tips, up-to-date news, technical information, celebrity scandal, political rumor, gets people involved in volunteering, advice on investments as well as there being blogs on cooking, health, gardening, sport, blogging blogs (this blog) and of course many personal blogs and quite a few strange blogs.

What is business blogging?

According to HubSpot:

1) It helps drive traffic to your website.

2) It helps convert that traffic into leads.

3) It helps establish authority.

4) It drives long-term results.

 

Did you know that 25% of all blogs are on WordPress?

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Virtual Colleague, LLC handles all blog topics. I discuss the topic with my client and find the uniqueness that my client has to offer. Then I research the web and other materials to compare and contrast my client’s product or service with the competition. At that point, I am able to write a compelling blog post that emphasizes the qualities, strengths and uniqueness of the product or service and my client’s business. I sometimes use graphs, charts, or images within the post to create a visual image of what the post is trying to convey.

Blogging enhances websites and calls attention to whatever the business wants to highlight. Put a certified writer to work for you. Contact Virtual Colleague LLC today to find how I can help you grow your business.

Toll Free #: 401-384-0257

Local #: 401-595-0087

Email: JPlante@VirtualColleagueLLC.com

 

 

 

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NEWSLETTERS – QUICK NEWS

newsletter-According to Dictionary.com, a newsletter is “a written report, issued periodically, typically by a business, institution, or other organization, that presents information and news to people with a specific interest in the organization or subject.”

In other words, newsletter are a controlled way of getting the news out to customers, clients, employees, and anyone who signs up to receive them. Newsletters are distributed in print or online. Some software companies have specialized templates to help you create the perfect newsletter. There are fancy fonts, colors, and images, too.

news

What makes a newsletter interesting is the news that’s in it.

 No one wants to read about company gossip or how much better this product is without substantiation and comparison studies. Newsletters are created to give current news to readers, who have signed up to receive these updates. Employee promotions, new hires, company product information, description of services offered, new products, discounts, special member discounts or promotions, and product comparisons are what drives readers to keep reading the newsletters.

news-board-c

So what is the difference between a blog and a newsletter?

According to a Penn State article, “A blog (A contraction of the term “web log”) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.”

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Blogs originally had a negative effect, because people believed a blog was only one person’s opinion about a topic. This has changed greatly in the past several years. Blogging is done at the whim of the blog owner and is usually connected to a website for a specific purpose.

agenda

Newsletters are produced on a more rigid schedule. If you believe your product is the best, you need to back it up with updates and new information at regular intervals. If your company talks about warrantees and guarantees, but can’t produce a newsletter on time and on schedule, it does little to help the brand.

Newsletters also set the tone for the business or product. For example, if you run a yoga practice or meditation business, the tone of your newsletter will be soft, warm, calming, and soothing. If you want to sell in mass volume, your words should shout throughout the newsletter. Hype should definitely be used along with fear and timing to propel your customers to buy the product.

For most of us, a newsletter keeps us informed about topics or products we’re interested in. We learn from new information presented to us and in some cases, we become “ambassadors” for the product or service. The newsletter makes us experts about the company or product. We form a  connection with them.

connected

Newsletters are not advertisements, direct-sales letters, or a copy of a website. They are meant to give the readers new information, comparison studies, new features, warn of possible issues, and provide content that the reader wants and needs to know. If a newsletter fails to do that, then readership will fall off or disappear. Using images, info graphs, Pinterest, Instagram, or graphs to create visuals is a good way to break up the words and reaches those readers, who prefer visuals over text.

Newsletters do not solicit comments or suggestions, but blog post do. Blogs can be an open forum, so some software enables comments to be approved before being posted. In that way, the blogger can control any negative comments.

As virtual assistant at Virtual Colleague, LLC, I specialize in writing projects and newsletters is one of the services I offer.

The next time you read a newsletter, ask yourself:

  •         Why are you reading it?
  •         What does it offer you? and
  •         How does it make the information interesting?

 

If you or anyone you know needs the service of a virtual assistance, I can be reached at 401-595-0087 or 401-384-0257

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DOCUMENT PREPARATION

document preparationWhat is meant by “document preparation”?

Question mark

It means different things to different people.

  • It can mean simply correcting grammar and spelling mistakes
  • Making sure the correct punctuation is used
  • Formatting the document without any corrections, but adhering to margins and pre-set formatting styles
  • It can also mean that you, as the document preparer, have to take a series of sentences and place them in logical order, incorporating good grammar and punctuation, and creating a visually-pleasing documentcolor-chart

Document preparation is all of the above and more.

Along with a firm command of the language and its parts, the visual is also important. There must be enough “white space” to make the document appeal to the average person. Small fonts, fancy fonts, and long paragraphs make the document difficult to read and/or comprehend.

Speaking of understanding and comprehension, technical, foreign, or archaic words add to the confusion and not many readers will take the time to look up their meanings. Words highlighted in a light color may be difficult for some people to read. On the other hand, you don’t want to BOLD AND CAPITALIZE too many words. It implies you’re shouting at the reader.

hand-with-jigsaw

What’s the best method to prepare a document?

Ask who the target audience is. Is it the elderly, who need larger fonts? Is it the younger generation, who are already familiar with the information in the document? Is it a company document meant for internal use only or is it meant for the general public? Knowing this, will make document preparation much easier.

Does your client have a pre-set format or do they “wing it” depending on the document? Do they use a color scheme or color-coding to enhance their marketing materials? Most companies use a few select fonts, so customers will recognize their brand.

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Virtual Colleague, LLC

As owner of Virtual Colleague, LLC, I offer document preparation as part of my list of services. Before I sign with a client, I ask all of the above questions and more. I need to know up front, if I’m working from a draft or a finished copy. If it is a final copy, has the entire copy been approved or is there room for change?

This information is important for two reasons. 1) It gives me an idea of how much time I have to spend on this project and 2) it determines the fee I charge for this service.

painter

Artist and Canvas

As a document preparer, I am like an artist. The paint (words) were made by someone else, but the finished picture (the document) is a reflection on me. I can’t afford to do shoddy work or use the same format for every document. Each document is different and is meant to convey a different message by way of visual and presentation. It is my job as document preparer to capture the essence and tone of the document. This service is no different from the other services I offer.

Quality should always come before quantity.

Do you need document preparation? Check out my website www.VirtualColleagueLLC.com for more information about me and my work.

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PROOF IS IN THE PROOFING

Proofreading

I write this post, because yesterday I had a lot of writing assignments to do including emails and I had typos and misspellings in every piece I wrote. It was a bad day, but it was a great day to learn a BIG LESSON.

Computer desk

Always Proofread Your Work Before Posting Or Sending It Out!

I was overwhelmed yesterday by the amount of work I had to get done and I skipped the Spellcheck feature as well as re-reading my work. At the end of the day, I felt I had wasted my time. The emails I sent out were not my usual, carefully crafted work. Typos, in my opinion, are inexcusable. Did I keep up my work schedule? Yes! But at what cost?

 Lesson Learned

It’s not the quantity of the work; it’s the quality of the work that matters. Thank goodness, I didn’t have to submit anything for a wide audience, but every member of your audience deserves your full attention. Your work should contain new ideas or at least another way of looking at existing ideas. That makes you and your work stand out.

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My virtual assistant business, Virtual Colleague, LLC, specializes in writing projects. Yesterday was the worse day I’ve had at the office in quite a while, but it will never happen again. I’ve put measures in place, so I will never rush through a project or skip steps to get everything done on time. I usually finish my projects ahead of schedule. I pride myself on doing that, so any last minute changes will not keep me from submitting my work on time. Skipping steps is not one of the ways to meet deadlines.

Proofreading Girl

What Exactly Is Proofreading?

According to https://writing.wisc.edu/Handbook/Proofreading, “proofreading means examining your test carefully to find and correct typographical errors and mistakes in grammar, style, and spelling.”

The Writing Center of the University of Wisconsin also lists some “helpful tips, when you proofread:

  • Work from a printout, not the computer screen. (But see below for computer functions that can help you find some kinds of mistakes.)
  • Read out loud. This is especially helpful for spotting run-on sentences, but you’ll also hear other problems that you may not see when reading silently.
  • Use a blank sheet of paper to cover up the lines below the one you’re reading. This technique keeps you from skipping ahead of possible mistakes.
  • Use the search function of the computer to find mistakes you’re likely to make. Search for “it,” for instance, if you confuse “its” and “it’s;” for “-ing” if dangling modifiers are a problem; for opening parentheses or quote marks if you tend to leave out the closing ones.
  • If you tend to make many mistakes, check separately for each kind of error, moving from the most to the least important, and following whatever technique works best for you to identify that kind of mistake.
    For instance, read through once (backwards, sentence by sentence) to check for fragments; read through again (forward) to be sure subjects and verbs agree, and again (perhaps using a computer search for “this,” “it,” and “they”) to trace pronouns to antecedents.
  • End with a spelling check, using a computer spelling checker or reading backwards word by word.
    But remember that a spelling checker won’t catch mistakes with homonyms (e.g., “they’re,” “their,” “there”) or certain typos (like “he” for “the”).”

I usually proofread my work at least 3 times before submitting or sending it out. Yesterday was the exception.

Upset Girl

Why Am I So Upset About This?

Perception is everything, when you’re in business. Potential customers and clients see your work as in indication of what THEY can expect from you. If there’s typos, misspelled words, or bad punctuation; then they will look to another business to fulfill their needs. That’s why it’s so important not only to make a good first impression, but to consistently perform at a high level, so your business persona shines and stands out from the rest.

Perfect Pose

No One Is Perfect, But Practice Makes Perfect!

That’s why it’s so important to do your best at all times. As a virtual assistant, I strive to maintain high standards and share those standards with all of my clients. Proofreading makes perfect!

Did you ever have a bad proofreading experience ?  Share it below. 

 

Click here to link to my website for more information about Virtual Colleague, LLC and how it can help you to grow your business.

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Networking Through Press Releases

What is a press release?

headline

 A press release, also known as a news release, is a few brief statements that outline the major facts of a news story in journalistic style. It is also an official statement issued to newspapers giving information on a particular matter, such as a new product or service, a company sponsored event or employee promotions.

Social Media

With the explosion of social media, the press release is now considered a form of networking. Instead of creating a brochure, white paper, or advertising campaign, the press release provides the perfect opportunity to broadcast news, new products or services, personnel changes, company expansion, and a host of other newsworthy topics. Rather than going through the local newspapers, social media broadcasts the press releases in many forms and at lightning speed, so businesses can keep everyone up to date on changes within the business and any brand changes.

People Networking

Why is this considered networking?

Networking comes in many forms. Almost any type of marketing involves networking. You may think of networking as a business event “after hours”, but networking is any time information is exchanged between the company and potential customers or clients. Networking is meant to create a bond between the product/service/company and potential customers/clients, so anytime someone is interested in your company’s news, product, or information that is a form of networking.

Successful networking involves person-to-person contact as in a meeting, phone call, or event. Press releases used to appear only periodically and only for important events within a company. Now that social media has created an ongoing platform for all kinds of information, the press release is easily used to relate information as often as needed.

Can press releases really take the place of networking?

A true press release is more formal than a quick bite of text in social media and it is usually a page long and can contain photos, charts, or graphs. Pieces of the press release can be inserted into social media, so within a short period of time, the entire message or news is out on social media. Broken into small bites, it is sometimes easier for readers to understand. They can digest small snapshots of information, which makes them eager to read the rest of the announcement.

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Virtual Colleague, LLC can get the results you need!

Press releases are easy enough to write up. After all, it relays information. You need someone, who knows how to write and get the message across briefly and succinctly, while creating interest in the announcement.

As a virtual assistant of Virtual Colleague, LLC, I can write press releases that not only convey the message, but also create the desire to know more about your product or service. Contact me today at 401-595-0087 for a free consultation. We will discuss your announcement and how I can relay more than just information to help your business grow.

 

Click here to link to my website for more information about Virtual Colleague, LLC.

Click on my Facebook page for more info about what I can do for your business.

Join me on Twitter.

 

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