Tag Archives: Network

HOW TO ADDRESS YOUR CLIENT?

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I always find it awkward, when addressing my client for the first time. While everyone seems to think that addressing someone by his or her first name is the norm, I’ve found that assuming that’s how the client wants to be addressed is not always true.

I’ve worked with several clients since I started my business Virtual Colleague, LLC in 2013. When I network or speak to a potential client on the phone, he or she lets me know how they want to be addressed by how they introduce themselves to me.  I always use both of my names and let the client decide how he/she wants to address me.

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For example, my company slogan is “partnering with the client”, so if we’re partners we should address each other by our first names. Right? Some of my clients do not feel comfortable doing this, especially because I do not work in their offices, so they feel we have an extended connection. Although they’re very satisfied with the work I do, they don’t feel a close connection or bond. Therefore, they address me as Ms. Plante.

I don’t really care how my clients address me. I am in partnership with them and I let them decide how they want to interact with me and how we address each other. I want them to be comfortable working with me and sharing ideas and information. As long as we connect on a business level, I let them dictate how we communicate (emails, phone calls, Skype, etc.) and how they want to be addressed.

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I’ve found that sometimes my clients’ titles call for a more formal tone. For example, some clients prefer to use their professional titles: Doctor, Vice-President, Director, etc. If they ask me to use those titles, it’s usually to distinguish themselves from the others in their fields and usually I’m asked to use these titles, when working with larger companies.

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One rule of thumb: I NEVER use nicknames. I believe they can be demeaning and show a lack of respect for the client. On the other hand, if my client’s name is Richard, I let him tell me how he wants to be addressed: Rich, Richie, Dick, or Rick. If he or she asks me to use a more familiar name like the ones I mentioned, then I would do it, but I would still refuse to use a nickname.

Even though I want to work with them, I also have my own business and reputation to think of. If I’m too casual with my clients, they may not see me as a true professional and my business would suffer. In addition, getting too close or familiar on a personal level with my clients would change our business relationship and the lines of communication may start to blur. It’s important to strike a balance between professional courtesy and personal involvement in business.

What are your thoughts on this topic?

 

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