Tag Archives: Visual

VIDEO SCRIPTS BRING YOUR PRODUCT/SERVICE TO LIFE

Did you ever consider making a video for your product or service?

Video posts are becoming more popular, because they make your product or service seem real. Videos create the opportunity to provide new information about your product/service and let’s your potential customers/clients SEE your product or service in action.

script clip

While most of us have phones that can create videos, it’s not enough to make a great impression.

A great video starts with an idea about how to present your product/service. The idea should focus on what makes your product or service different from your competition. Then, an outline should be created to present your product/service in a step-by-step process. This is accomplished by hiring a video scriptwriter.

Video scriptwriter

Can anyone write a video script?

Of course, they can! But you need someone, who not only writes passionately about your product or service, but understands how to sell your product or service through words. That’s where a qualified copywriter or video scriptwriter knows how to present your product/service and how to entice potential customers/clients to contact you and ask for more information. The video script is important, because 1) it lays out the benefits of the product or service, 2) highlights the features, and then 3) gives potential customers/clients a reason to want what you have to offer. The script has to flow and seem very natural to anyone watching and listening.

man with Mic

Another consideration for a video script is the rhythm of the speaker. Sometimes, the writer has to analyze the speech pattern of the speaker.  Using words or speech cadence that the speaker is unfamiliar with can ruin a video, if it is not carefully synced together. Background in video can be distracting, so the writer has to work with the graphics department to ensure that although the product or service is shown, the words have to add additional meaning to the visual.

Music Band

Time is also a factor. You have to determine how long you want the video to run. Music may be used, but again, it should complement your product/service or create a feeling of urgency. The music should do more than create a mood. It should appeal to the customer/client’s senses. You must be careful and get full permission to use music, graphics, or other elements in your video. The penalties can be steep and include jail time.

The video presentation has to be believable, enticing, realistic, plain speaking, and give the customer/client a reason to want to know more.

As technology continues to grow and push boundaries, some business owners are going totally video. They do this for two reasons: 1) they like the intimate feeling that is conveyed to the public by looking into the camera and speaking directly to the viewer and 2) they have the opportunity to sell something visually, verbally, and audibly. Three great ways to reach customers/clients in ways they can relate to.

Camera man

Making a video can be fun and a great team-building project, so if you’re looking for something to enhance your marketing, try creating a video, but make sure you hire qualified professionals. Virtual Colleague, LLC specializes in video script writing for any product or service. Contact Virtual Colleague, LLC at JPlante@VirtualColleagueLLC.com to schedule a free consultation.

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DOCUMENT PREPARATION

document preparationWhat is meant by “document preparation”?

Question mark

It means different things to different people.

  • It can mean simply correcting grammar and spelling mistakes
  • Making sure the correct punctuation is used
  • Formatting the document without any corrections, but adhering to margins and pre-set formatting styles
  • It can also mean that you, as the document preparer, have to take a series of sentences and place them in logical order, incorporating good grammar and punctuation, and creating a visually-pleasing documentcolor-chart

Document preparation is all of the above and more.

Along with a firm command of the language and its parts, the visual is also important. There must be enough “white space” to make the document appeal to the average person. Small fonts, fancy fonts, and long paragraphs make the document difficult to read and/or comprehend.

Speaking of understanding and comprehension, technical, foreign, or archaic words add to the confusion and not many readers will take the time to look up their meanings. Words highlighted in a light color may be difficult for some people to read. On the other hand, you don’t want to BOLD AND CAPITALIZE too many words. It implies you’re shouting at the reader.

hand-with-jigsaw

What’s the best method to prepare a document?

Ask who the target audience is. Is it the elderly, who need larger fonts? Is it the younger generation, who are already familiar with the information in the document? Is it a company document meant for internal use only or is it meant for the general public? Knowing this, will make document preparation much easier.

Does your client have a pre-set format or do they “wing it” depending on the document? Do they use a color scheme or color-coding to enhance their marketing materials? Most companies use a few select fonts, so customers will recognize their brand.

Virtual Colleague LLC 4

Virtual Colleague, LLC

As owner of Virtual Colleague, LLC, I offer document preparation as part of my list of services. Before I sign with a client, I ask all of the above questions and more. I need to know up front, if I’m working from a draft or a finished copy. If it is a final copy, has the entire copy been approved or is there room for change?

This information is important for two reasons. 1) It gives me an idea of how much time I have to spend on this project and 2) it determines the fee I charge for this service.

painter

Artist and Canvas

As a document preparer, I am like an artist. The paint (words) were made by someone else, but the finished picture (the document) is a reflection on me. I can’t afford to do shoddy work or use the same format for every document. Each document is different and is meant to convey a different message by way of visual and presentation. It is my job as document preparer to capture the essence and tone of the document. This service is no different from the other services I offer.

Quality should always come before quantity.

Do you need document preparation? Check out my website www.VirtualColleagueLLC.com for more information about me and my work.

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