Tag Archives: Write

Write it, Read it, Do it!

As part of the services I offer in my virtual assistant business, Virtual Colleague, LLC, I create training manuals and instructional material. Now, this sounds easy to do. Right? All you have to do it just take it one step at a time and write down what you’re supposed to do. Whether it’s hit a specific button on a computer, pull on a lever, or speak in commands; this should be very simple to create. Not really!

Scrabble Guide

There is more to writing training manuals and instructional material than just writing down step-by-step tasks. Let’s take each project one at a time.

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An instructional manual can be a booklet, card, or video, sometimes written in different languages, that describes how to use a widget. The manual starts with how to unpack the widget and tells the user how to get it ready for use, if that needs to be done. The manual also gives step-by-step instructions on how to use the widget with many caution and safety comments interspersed between the steps. It also lists do’s and don’ts and gives advice on how to care for the widget, warranty information, where to find replacement parts, where to take it for service and other information.

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Examples of manuals are how to operate a lawn mower, how to connect your television to your computer, and many other things. Pinterest is a mini-instructional guide to how to do things including shortcuts.

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A training manual is very different. The purpose of a training manual is to describe to the user how to actually use it to do the work. For example, if you want to create an excel spreadsheet and you’ve never used excel before, you can find instructions online that describe each step and click to create a spreadsheet. Training manuals teach without bringing in all the safety and cautionary advice. It is a clear-cut systematic description of what to do and how to do it.

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There may be times when the user has a choice about certain options. For example, in the spreadsheet, the creator may want to change the font. This action is described, but the user is told that the change can be made at any time. It is at the discretion of the creator. Training manuals are geared to quickly learning how to do something without distracting details. It is clear, simple, concise steps to achieve the end result. Examples of training manuals are SOPs (Standard Operating Procedures), logging in to a specific software program, creating a blog with WordPress or BlogSpot.

What starts out as something simple can turn into a complex project in minutes. I always start with an outline and then write up one section at a time. Then I condense or expand each section according to difficulty or available options. Formatting and visual presentation is not so important, because my client usually has a specific font, size, and format in mind for the project.

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As always, I try to offer my client more options, so they can choose what is right for them, whether it’s formatting, word choice, photos, and graphics; I always try to present the project from different perspectives.

The take-away is this: always hire professional writers to do your work. It may seem simple to you, but a professional writer will have an in-depth look at the project and may suggest other topics to cover. Your project will be written in a clear, easy-to-read style and contain all of the information needed, because the writer looks at your project with a new set of eyes.

To find out more about what Virtual Colleague, LLC can do for your business, click here.

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WHAT IS A NICHE AND HOW TO FIND IT?

Virtual Colleague LLC 4

Change is good for the soul. When I started my Virtual Assistant business, Virtual Colleague, LLC. in early 2013, I wanted to conquer the world. I did not want to restrict myself to certain services, so I offered many services. Services like transcription, social media management, document preparation, etc. I wanted to come on strong and get my business up and running. I read that most virtual assistants have a niche and work within those parameters. I speak French, so I know what a “niche” is, but how do I find mine? A “niche” is a fancy word for “specialty”. Sometimes we know ourselves too well and don’t realize our strengths, but we all know our weaknesses.

Niche

I enjoy being flexible and performing a variety of tasks, whether it’s cooking, gardening, or writing; I enjoy the freedom to explore and learn something new.  That’s why it was so difficult for me to find my niche. I didn’t want to tie myself down to certain tasks or groups, but I knew I had to.

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It didn’t take long to realize that I was a “Jill of all trades, mistress of none” meaning that although I can do many things, I really needed to specialize and stay focused. I had to do some soul-searching. One the one hand, I knew I loved to write. One the other hand, I enjoyed researching and learning new things. How could I marry these two loves?

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I quietly honed down my services in my business over several months and focused more on writing projects and resume packages. The more I wrote, the more I loved it. I started researching what other virtual assistants were offering during this time. In my personal life, I always research everything before I buy anything. I check for quality, reviews, and pricing. When I do make the purchase, I am satisfied that I got a good deal. I then realized that I love to research. I will look up anything – an old classmate, a movie star from the 80’s, or travel destinations.

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While meeting with a few friends for lunch, one of them suggested I learn to copy write. She told me that I have a great sense of humor, I can talk people into doing or buying things, I love to write, and I could make more money, if I focus on that part of my business. She advised me to learn more about it. I’ve done some copywriting, but not on the scale she was talking about. This idea intrigued me, so I researched it further. I decided to take an online course in copywriting, so I can learn from the masters and get a feel for this style of writing. I’m not quite half way through the course, but I’m really enjoying it. I find that I’ve been producing good copywriting, but this course offers so much more in the way of helpful tips and tricks, personal stories from successful copywriters, and samples of great copywriting work.

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I’m grateful to my friend for suggesting this and I realize that this is a perfect fit for me. Not only do it get the opportunity to write, which is my passion, but also, I have to research new products and services for my clients and that makes the job fun, interesting, and informative. The fees are based on the copywriter’s experience, but if I really work hard, I can earn several times more than I’m earning now and not only get better at copywriting, but learn a lot about new products,  services, and what’s going on in the world.

Sometimes it only takes a few words from someone to point you in the right direction.

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