Tag Archives: Competition

VIDEO SCRIPTS BRING YOUR PRODUCT/SERVICE TO LIFE

Did you ever consider making a video for your product or service?

Video posts are becoming more popular, because they make your product or service seem real. Videos create the opportunity to provide new information about your product/service and let’s your potential customers/clients SEE your product or service in action.

script clip

While most of us have phones that can create videos, it’s not enough to make a great impression.

A great video starts with an idea about how to present your product/service. The idea should focus on what makes your product or service different from your competition. Then, an outline should be created to present your product/service in a step-by-step process. This is accomplished by hiring a video scriptwriter.

Video scriptwriter

Can anyone write a video script?

Of course, they can! But you need someone, who not only writes passionately about your product or service, but understands how to sell your product or service through words. That’s where a qualified copywriter or video scriptwriter knows how to present your product/service and how to entice potential customers/clients to contact you and ask for more information. The video script is important, because 1) it lays out the benefits of the product or service, 2) highlights the features, and then 3) gives potential customers/clients a reason to want what you have to offer. The script has to flow and seem very natural to anyone watching and listening.

man with Mic

Another consideration for a video script is the rhythm of the speaker. Sometimes, the writer has to analyze the speech pattern of the speaker.  Using words or speech cadence that the speaker is unfamiliar with can ruin a video, if it is not carefully synced together. Background in video can be distracting, so the writer has to work with the graphics department to ensure that although the product or service is shown, the words have to add additional meaning to the visual.

Music Band

Time is also a factor. You have to determine how long you want the video to run. Music may be used, but again, it should complement your product/service or create a feeling of urgency. The music should do more than create a mood. It should appeal to the customer/client’s senses. You must be careful and get full permission to use music, graphics, or other elements in your video. The penalties can be steep and include jail time.

The video presentation has to be believable, enticing, realistic, plain speaking, and give the customer/client a reason to want to know more.

As technology continues to grow and push boundaries, some business owners are going totally video. They do this for two reasons: 1) they like the intimate feeling that is conveyed to the public by looking into the camera and speaking directly to the viewer and 2) they have the opportunity to sell something visually, verbally, and audibly. Three great ways to reach customers/clients in ways they can relate to.

Camera man

Making a video can be fun and a great team-building project, so if you’re looking for something to enhance your marketing, try creating a video, but make sure you hire qualified professionals. Virtual Colleague, LLC specializes in video script writing for any product or service. Contact Virtual Colleague, LLC at JPlante@VirtualColleagueLLC.com to schedule a free consultation.

Leave a comment

Filed under Virtual Assistant Business

RESEARCH VERSUS WEB RESEARCH

As a virtual business assistant, I do research on almost everything I work on. For my own business, I research my competition, rates, offers, services, and many more things. I like doing research, because it’s a learning tool. I always learn new information and ideas, when I’m researching.

I always research with a purpose.

Because researching is fun and interesting, I could spend many hours just looking up and reading, but that doesn’t get me where I need to go. I always research with a purpose – a clear purpose. That keeps me focused on what information I need to find and prevents me from wasting time reading information that I don’t really need to know.

Blog Search Engine

Web research is the most expedient way to find information.

 It’s fast and links to other pertinent information. It’s better than reading a book or magazine to extract information. Web research has all if not most of the information at the push of a button and the copy and paste feature ensures that I’ve captured the source and quote correctly.

Researching for my clients helps me to understand their businesses, products and services, and what makes them unique or stand out from the rest. I put myself in their shoes and look at their business offerings. Then I try to find the differences between the businesses themselves, the products and services, and their target markets. All of this factors into the way I research, the depth of research, and the type of research I perform.

Man posstive negative

For comparison research, the method and time involved is minimal, but for research that compares other businesses with my clients business. It is a long and tedious process. I have to not only find the information, but also verify that it is real and true. Many website today post information about other companies, but is it true? Maybe yes, maybe no.

time-and-money

It falls to me to provide accurate and honest information to my clients. They depend on me to site my sources and to provide multiple accounts of the same information. Businesses that take the easy way of researching or failing to verify the information, run the risk of losing their credibility and over time, the business usually dissolves for lack of trust and honesty.

global-education

Researching also provides me with an education. I may not always have an interest in the topic I’m researching for a client, but I will learn about it anyway. Who knows, somewhere down the road, I may need to use this new information for another client. I have to put myself in my client’s shoes, so I immerse myself in the research needed to provide reliable information for marketing and blogging purposes. When it’s an interesting topic, the time flies by, and I’m entertained. When it’s a little more intricate or technical, I have to put my full concentration on it and look up any words or terms I’m not familiar with.

Virtual Colleague LLC 4

Contact me at Virtual Colleague, LLC for a free consultation on how I can research for your business and products/services.

 Toll Free #: 401-384-0257

Local #: 401-595-0087

Email: JPlante@VirtualColleagueLLC.com

 

Leave a comment

Filed under Virtual Assistant Business

CREATING BLOG POSTS

What is a blog post?

A blog, a mixed word version of weblog, is a discussion or informational site published on the World Wide Web consisting of entries (posts) typically displayed in reverse chronological order (the most recent post appears first). A blog is also described as a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions. Really, it’s anything you want it to be.

Why is blogging important?

According to BlogBasics, “…the answer lies in the fact that every human has a voice and wishes their voice to be heard. The Internet is a medium that is unparalleled in its reach. Never before have average people been able to reach a global audience with so little trouble. Bloggers have the opportunity of reaching hundreds or even thousands of people each and every day.

There are still many people who like to share the details of their days. On the other hand, there are bloggers who give almost no detail about their lives, but write instead about a hobby or interest of theirs. They may dedicate their blog to something they are passionate about.

In fact, today’s blogs can provide hair tips, up-to-date news, technical information, celebrity scandal, political rumor, gets people involved in volunteering, advice on investments as well as there being blogs on cooking, health, gardening, sport, blogging blogs (this blog) and of course many personal blogs and quite a few strange blogs.

What is business blogging?

According to HubSpot:

1) It helps drive traffic to your website.

2) It helps convert that traffic into leads.

3) It helps establish authority.

4) It drives long-term results.

 

Did you know that 25% of all blogs are on WordPress?

Virtual Colleague LLC 4

Virtual Colleague, LLC handles all blog topics. I discuss the topic with my client and find the uniqueness that my client has to offer. Then I research the web and other materials to compare and contrast my client’s product or service with the competition. At that point, I am able to write a compelling blog post that emphasizes the qualities, strengths and uniqueness of the product or service and my client’s business. I sometimes use graphs, charts, or images within the post to create a visual image of what the post is trying to convey.

Blogging enhances websites and calls attention to whatever the business wants to highlight. Put a certified writer to work for you. Contact Virtual Colleague LLC today to find how I can help you grow your business.

Toll Free #: 401-384-0257

Local #: 401-595-0087

Email: JPlante@VirtualColleagueLLC.com

 

 

 

Leave a comment

Filed under Virtual Assistant Business

Web Research: a Thirst Quencher

Several of my relatives have made a lifelong commitment to finding out all they can about their friends and neighbors. Unfortunately, they cannot contain that information to themselves and instead spread the details or stories to anyone that will listen.

Gossipers

I’ve always wondered why some people do that, even though: 1) it’s none of their business and 2) they could have the facts wrong and ruin someone’s reputation. My theory is that they have an unquenchable thirst for information. They feel compelled to find out everything they can about everything and everyone around them.

Unquenchable thirst That is the exact opposite of web research. I offer web research as part of my virtual assistant business, Virtual Colleague, LLC, because every business needs to stay current with information about products, services or new innovation.  The most common reason to do web research is to find out what the competition is doing. Businesses need to be upfront about the products and services they offer, any special deals or discounts that’s out on the web. This provides a challenge to them to find ways to stay competitive.

Competition Web research is also used to explore new possibilities. It provides current statistics on trends, important issues, and declining interests. Scanning the web for pertinent information can provide direction to a company, so they can decide to diversify by offering new products or services or to phase out products or services that are becoming outdated or obsolete.

I enjoy web researching, because as the researcher, I learn about new items and ideas and get a fresh perspective on things that I just took for granted. As a virtual assistant, I always get a clear picture of what my clients need and why they need it.

As a web researcher, I can pull up all kinds of information, but is it relevant to the needs of my clients?  That’s why having a meeting to discuss what the purpose and focus of the research is all about saves time, money and enables me to quickly discard information that’s not needed.

     Vacation Resort

    Convention Center

New Car

Whether I’m researching a vacation resort or convention sites or just researching to find the best vehicle for the company fleet, it is important to outline what to look for and why the search is so important. I usually create an Excel spreadsheet or maybe even a PowerPoint presentation to display my results in a way that is clear, concise and easy to follow.

The end result is a detailed list (spreadsheet) of each item I have researched and broken down each piece of information into categories, so my client can make an informed decision. I may also take any financial information and make a chart or table that provides a visual of the information I have collected.

In the case of researching a place or product, I may create a PowerPoint presentation with a page for each item or place I have researched. I try to provide pictures or photos and list the Pros and Cons on each page. This may seem unnecessary, but I’ve found that after reading reports for most of the day, my clients prefer visuals, so they can look at the whole picture rather than just concentrate on the numbers.

A web researcher must be vigilant and discerning. Everything on the internet is not true or substantiated and that’s why web research is a lot like trying to find your ancestors. You must find matching information that verifies the original information that you found, so you can count it as true. It’s not enough to just look things up on the internet and take them at face value.

Just as my relatives have earned bad reputations as gossipers and busybodies, so to for any web researcher that wants to keep clients, the information has to be true and correct.

 

Leave a comment

Filed under Virtual Assistant Business