Tag Archives: Impression

VIDEO SCRIPTS BRING YOUR PRODUCT/SERVICE TO LIFE

Did you ever consider making a video for your product or service?

Video posts are becoming more popular, because they make your product or service seem real. Videos create the opportunity to provide new information about your product/service and let’s your potential customers/clients SEE your product or service in action.

script clip

While most of us have phones that can create videos, it’s not enough to make a great impression.

A great video starts with an idea about how to present your product/service. The idea should focus on what makes your product or service different from your competition. Then, an outline should be created to present your product/service in a step-by-step process. This is accomplished by hiring a video scriptwriter.

Video scriptwriter

Can anyone write a video script?

Of course, they can! But you need someone, who not only writes passionately about your product or service, but understands how to sell your product or service through words. That’s where a qualified copywriter or video scriptwriter knows how to present your product/service and how to entice potential customers/clients to contact you and ask for more information. The video script is important, because 1) it lays out the benefits of the product or service, 2) highlights the features, and then 3) gives potential customers/clients a reason to want what you have to offer. The script has to flow and seem very natural to anyone watching and listening.

man with Mic

Another consideration for a video script is the rhythm of the speaker. Sometimes, the writer has to analyze the speech pattern of the speaker.  Using words or speech cadence that the speaker is unfamiliar with can ruin a video, if it is not carefully synced together. Background in video can be distracting, so the writer has to work with the graphics department to ensure that although the product or service is shown, the words have to add additional meaning to the visual.

Music Band

Time is also a factor. You have to determine how long you want the video to run. Music may be used, but again, it should complement your product/service or create a feeling of urgency. The music should do more than create a mood. It should appeal to the customer/client’s senses. You must be careful and get full permission to use music, graphics, or other elements in your video. The penalties can be steep and include jail time.

The video presentation has to be believable, enticing, realistic, plain speaking, and give the customer/client a reason to want to know more.

As technology continues to grow and push boundaries, some business owners are going totally video. They do this for two reasons: 1) they like the intimate feeling that is conveyed to the public by looking into the camera and speaking directly to the viewer and 2) they have the opportunity to sell something visually, verbally, and audibly. Three great ways to reach customers/clients in ways they can relate to.

Camera man

Making a video can be fun and a great team-building project, so if you’re looking for something to enhance your marketing, try creating a video, but make sure you hire qualified professionals. Virtual Colleague, LLC specializes in video script writing for any product or service. Contact Virtual Colleague, LLC at JPlante@VirtualColleagueLLC.com to schedule a free consultation.

Leave a comment

Filed under Virtual Assistant Business

PROOF IS IN THE PROOFING

Proofreading

I write this post, because yesterday I had a lot of writing assignments to do including emails and I had typos and misspellings in every piece I wrote. It was a bad day, but it was a great day to learn a BIG LESSON.

Computer desk

Always Proofread Your Work Before Posting Or Sending It Out!

I was overwhelmed yesterday by the amount of work I had to get done and I skipped the Spellcheck feature as well as re-reading my work. At the end of the day, I felt I had wasted my time. The emails I sent out were not my usual, carefully crafted work. Typos, in my opinion, are inexcusable. Did I keep up my work schedule? Yes! But at what cost?

 Lesson Learned

It’s not the quantity of the work; it’s the quality of the work that matters. Thank goodness, I didn’t have to submit anything for a wide audience, but every member of your audience deserves your full attention. Your work should contain new ideas or at least another way of looking at existing ideas. That makes you and your work stand out.

Virtual Colleague LLC 4

My virtual assistant business, Virtual Colleague, LLC, specializes in writing projects. Yesterday was the worse day I’ve had at the office in quite a while, but it will never happen again. I’ve put measures in place, so I will never rush through a project or skip steps to get everything done on time. I usually finish my projects ahead of schedule. I pride myself on doing that, so any last minute changes will not keep me from submitting my work on time. Skipping steps is not one of the ways to meet deadlines.

Proofreading Girl

What Exactly Is Proofreading?

According to https://writing.wisc.edu/Handbook/Proofreading, “proofreading means examining your test carefully to find and correct typographical errors and mistakes in grammar, style, and spelling.”

The Writing Center of the University of Wisconsin also lists some “helpful tips, when you proofread:

  • Work from a printout, not the computer screen. (But see below for computer functions that can help you find some kinds of mistakes.)
  • Read out loud. This is especially helpful for spotting run-on sentences, but you’ll also hear other problems that you may not see when reading silently.
  • Use a blank sheet of paper to cover up the lines below the one you’re reading. This technique keeps you from skipping ahead of possible mistakes.
  • Use the search function of the computer to find mistakes you’re likely to make. Search for “it,” for instance, if you confuse “its” and “it’s;” for “-ing” if dangling modifiers are a problem; for opening parentheses or quote marks if you tend to leave out the closing ones.
  • If you tend to make many mistakes, check separately for each kind of error, moving from the most to the least important, and following whatever technique works best for you to identify that kind of mistake.
    For instance, read through once (backwards, sentence by sentence) to check for fragments; read through again (forward) to be sure subjects and verbs agree, and again (perhaps using a computer search for “this,” “it,” and “they”) to trace pronouns to antecedents.
  • End with a spelling check, using a computer spelling checker or reading backwards word by word.
    But remember that a spelling checker won’t catch mistakes with homonyms (e.g., “they’re,” “their,” “there”) or certain typos (like “he” for “the”).”

I usually proofread my work at least 3 times before submitting or sending it out. Yesterday was the exception.

Upset Girl

Why Am I So Upset About This?

Perception is everything, when you’re in business. Potential customers and clients see your work as in indication of what THEY can expect from you. If there’s typos, misspelled words, or bad punctuation; then they will look to another business to fulfill their needs. That’s why it’s so important not only to make a good first impression, but to consistently perform at a high level, so your business persona shines and stands out from the rest.

Perfect Pose

No One Is Perfect, But Practice Makes Perfect!

That’s why it’s so important to do your best at all times. As a virtual assistant, I strive to maintain high standards and share those standards with all of my clients. Proofreading makes perfect!

Did you ever have a bad proofreading experience ?  Share it below. 

 

Click here to link to my website for more information about Virtual Colleague, LLC and how it can help you to grow your business.

Click on my Facebook page for more info about what I can do for your business.

Join me on Twitter.

 

 

Leave a comment

Filed under Virtual Assistant Business