Tag Archives: Blog

CREATING BLOG POSTS

What is a blog post?

A blog, a mixed word version of weblog, is a discussion or informational site published on the World Wide Web consisting of entries (posts) typically displayed in reverse chronological order (the most recent post appears first). A blog is also described as a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions. Really, it’s anything you want it to be.

Why is blogging important?

According to BlogBasics, “…the answer lies in the fact that every human has a voice and wishes their voice to be heard. The Internet is a medium that is unparalleled in its reach. Never before have average people been able to reach a global audience with so little trouble. Bloggers have the opportunity of reaching hundreds or even thousands of people each and every day.

There are still many people who like to share the details of their days. On the other hand, there are bloggers who give almost no detail about their lives, but write instead about a hobby or interest of theirs. They may dedicate their blog to something they are passionate about.

In fact, today’s blogs can provide hair tips, up-to-date news, technical information, celebrity scandal, political rumor, gets people involved in volunteering, advice on investments as well as there being blogs on cooking, health, gardening, sport, blogging blogs (this blog) and of course many personal blogs and quite a few strange blogs.

What is business blogging?

According to HubSpot:

1) It helps drive traffic to your website.

2) It helps convert that traffic into leads.

3) It helps establish authority.

4) It drives long-term results.

 

Did you know that 25% of all blogs are on WordPress?

Virtual Colleague LLC 4

Virtual Colleague, LLC handles all blog topics. I discuss the topic with my client and find the uniqueness that my client has to offer. Then I research the web and other materials to compare and contrast my client’s product or service with the competition. At that point, I am able to write a compelling blog post that emphasizes the qualities, strengths and uniqueness of the product or service and my client’s business. I sometimes use graphs, charts, or images within the post to create a visual image of what the post is trying to convey.

Blogging enhances websites and calls attention to whatever the business wants to highlight. Put a certified writer to work for you. Contact Virtual Colleague LLC today to find how I can help you grow your business.

Toll Free #: 401-384-0257

Local #: 401-595-0087

Email: JPlante@VirtualColleagueLLC.com

 

 

 

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REPETITION IS THE MOTHER OF KNOWLEDGE

 

RepetitionI wrote about this about a year ago, but I feel it is an important part of the learning process, so I’m writing about it again.  I recently started an online course. From time to time, I take online courses to keep myself sharp and learn new things, but this course is directly related to my virtual assistant business, Virtual Colleague, LLC.

Virtual Colleague LLC 4

The course I’m taking will make me a better writer, because it focuses on various aspects of the writing process and how to write effective copy. Having said this, I committed to this course and I’m going to see if through. There are five parts to this online course and I’ve finished Part 1. This course is a bit intense and sometimes tedious, but I need to press on to achieve better writing. Part 1 consisted of some reading – -easy reading – and then the repetition started. I had to read two sales letters ten times each and then copy each one three times.

Reading and Writing 2

Talk about tedious work and so much repetition! I started to question why I even signed up for this course. It was not what I was expecting, but after further reading, I realized that “rote” and “repetition” is the way I learned in school and almost mastered four foreign languages. It worked! I learned to sound out and spell my words. I learned to breakdown words into prefixes, root word, and suffixes to understand their meanings.

This course is like that. It starts with rote and repetition and then builds on other aspects of the writing business. It also presents commentary from other members of the group. This gives them the opportunity to express themselves and give tips and tricks on how to succeed to the newbies.

Ideas

I honestly don’t understand how anyone can zip through this course, even if he or she is already a writer. There is so much to absorb and think about. On the surface, it looks like an easy course, but it requires hard work and dedication to get the most out of it.

I’m writing about this in this blog, because I feel this is one of the best ways to learn anything: repetition. While it’s not a glamorous way to learn something new, like playing games on the internet, it is a direct, concentrated way of making you focus on what is in front of you. Because you don’t know the end result, you have to learn every piece as it is presented to you, so the sum will equal all of its parts. Skipping to the middle or the end of the course leaves learning gaps that will get you later on as your career progresses, so taking time to learn the old-fashioned way is your best bet.

pie chart

How does this apply to my virtual assistant business? It’s so easy to look up how to do something online.  You simply follow the instruction and there you go. You can solve almost any Word, Excel, PowerPoint, Access, or any other software program problem in a few minutes. What most of us do not do is go back and practice, practice, practice, so we can learn this new skill and never have to look it up again.

Woman and Computer

This is one of the things I realize about this course. The repetition pays off. I can almost repeat verbatim the three sales letters I’ve read and copied. That’s what repetition does. As the wording became familiar to me, I started to notice an invisible outline of facts and information. I also noticed how some information was described in several places within the sales letters, but with different emphasis and words.

As I go through this course, it is a reminder of how easy it is to learn something new, if you learn it in the right way. Repetition and practice might be boring, but doing it creates an imprint in your brain and once you learn it, you may never forget it. It also allows your brain to think about what you’ve learned and how you can apply it to other tasks or projects.
gear-brain

Learning is fun, so why not make the most of it!

 

What are some of the ways that you learn new things?

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Why Blogging Is So Important for Business

As a virtual assistant at Virtual Colleague, LLC, I blog once a week about topics that are related to being a virtual assistant or about the virtual assistant business. When I started blogging, I pulled information from my childhood and then wrote about the impact that that event or incident had on my decision to become a virtual assistant.

I’ve been blogging for about 6 months and I have decided to focus my blogs on my own virtual assistant business. I need to get the word out, first of all, about what I do as a virtual assistant and how I can help businesses with their writing tasks and projects. Last week, I wrote about article writing and this week my blog is about Business Blogging. Why is Business Blogging so important? We live in a world of instant information and instant answers. Blogging affords the writer a platform and an audience to talk about or describe a product or service for a business.

Blog

Blogging is better, because it is longer than a Tweet or infographic. The writer has more space to list the complete description, the uses for the product and how the product or service can benefit the customer and other useful information. There’s even place for charts, graphs, infographics, photos and videos. All within the confines of the blog. Blogging is a form of free advertising and the blogs can be scheduled daily, weekly, and monthly or any time the business feels the need to discuss their products or services.

Infographic

Blogging also creates “Followers” through tags. A tag is a word or words related to the content of the blog. For example, if the blog is about fishing. The tag words would relate to fishing terms, names of fishing equipment, places where fishing is permitted and other items mentioned in the blog. These tags help other readers to focus in on blogs that are of interest to them. Readers, who are interested in fishing, will put in some key word in the search box of WordPress or BlogSpot and this will produce some blogs about fishing or blogs related to their search term. This is a quick and easy way to find blogs about the topics that interest the reader. If a blog is particularly interesting, then the reader can follow the blog, meaning that every post from that particular blog will be sent to the reader. It’s a great way to keep current with the topics that interest the reader. For businesses, the blog posts are an excellent way of attracting and retaining new customers. By keeping to a regularly scheduled blog post; businesses can plan our their campaigns, give their blog readers advanced notice of new products or services; offer a special, i.e. eBook download, coupon code or other incentive to purchase or use the product or service.

Polls and Surveys

Blog posts are great for interaction with customers. Readers can insert comments or questions in the Comment Section. Sometimes, the blog post creates a poll about its services or products to gain customer preferences. This is so easy to do and the results are almost instant. As soon as the post is published, a notice goes out to the followers. They read the post and comment or take part in the poll. That’s how content blogging works and why it is a very efficient way of getting the message across to customers and potential customers.

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New Year, New Plan

Part 1       

The holidays are almost here and as a business owner, I find myself looking ahead to next year. I am reviewing this year’s business activity, its weaknesses and strengths, its expenses and profit.

I’ve decided to get an early start on the monumental task of doing my taxes, so I’m going over my receipts as well as the spreadsheet I made to keep track of my business expenses. As I did this, I also took the opportunity to clean out my file cabinet. I love to keep pieces of paper (I know that sounds weird for a virtual assistant), but I like to have a hard copy of some of the documents.

I am also examining how I work and what it takes to get the tasks and projects completed.  I have decided to specialize in written projects. So what does this mean? It means that my marketing and promotions in the future will be geared to writing projects, but it doesn’t mean that I won’t be available to do other tasks for my clients. It’s just that I can’t be all things to all people, so I’ve decided to specialize in something that I love to do and that I’m good at. I want to give each of my clients to best possible work that I can give.

After the New Year, I will begin promoting my writing skills, but for now, I am taking care of what I already have on my plate. I have commitments that I have to fulfill, so I’m taking care of all of that first.

I will also take a serious look at my blog and try to put more oomph into it. I hope to kick it up a notch and make it more professional. That’s going to be difficult to do, because I enjoy talking about the things in my life that impress me or have changed me, but if I intend to blog professionally, then I have to settle down and get serious about my writing.

My role-model for blogging is Lorraine Reguly. She inspires me by the way she writes her blogs and how she reveals personal information about her life and how she transformed herself. Here is the link to her blog: http://lorrainemariereguly.wordpress.com.

I have also been reading “What Is Your What?” That has really got me thinking about a lot of things and the way I do them. So aside from my usual work, I have been digging deeper to find the real “me” and to discover what I do best.

Here is a list of items I need to address now and in the coming year:

  •    More attention to LinkedIn contacts and making new ones
  •    Constant updates on my Facebook Business page
  •    Staying in contact with my personal Facebook friends
  •    Learning to use Twitter
  •   Using email marketing to reach out to past, present and future clients
  •   Doing more content blogging
  •   Taking writing refresher online courses

Next week, I will discuss Part 2 of my new business plan. In that segment, I will discuss the different services I will offer and how they can benefit nearly every person. It will also allow me more time to work on a special project, but I will discuss that in Part 2.

Let me know what you think of my blog and my choice to specialize in written projects. Any comments for suggestions are greatly appreciated.

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