Tag Archives: Words

VIDEO SCRIPTS BRING YOUR PRODUCT/SERVICE TO LIFE

Did you ever consider making a video for your product or service?

Video posts are becoming more popular, because they make your product or service seem real. Videos create the opportunity to provide new information about your product/service and let’s your potential customers/clients SEE your product or service in action.

script clip

While most of us have phones that can create videos, it’s not enough to make a great impression.

A great video starts with an idea about how to present your product/service. The idea should focus on what makes your product or service different from your competition. Then, an outline should be created to present your product/service in a step-by-step process. This is accomplished by hiring a video scriptwriter.

Video scriptwriter

Can anyone write a video script?

Of course, they can! But you need someone, who not only writes passionately about your product or service, but understands how to sell your product or service through words. That’s where a qualified copywriter or video scriptwriter knows how to present your product/service and how to entice potential customers/clients to contact you and ask for more information. The video script is important, because 1) it lays out the benefits of the product or service, 2) highlights the features, and then 3) gives potential customers/clients a reason to want what you have to offer. The script has to flow and seem very natural to anyone watching and listening.

man with Mic

Another consideration for a video script is the rhythm of the speaker. Sometimes, the writer has to analyze the speech pattern of the speaker.  Using words or speech cadence that the speaker is unfamiliar with can ruin a video, if it is not carefully synced together. Background in video can be distracting, so the writer has to work with the graphics department to ensure that although the product or service is shown, the words have to add additional meaning to the visual.

Music Band

Time is also a factor. You have to determine how long you want the video to run. Music may be used, but again, it should complement your product/service or create a feeling of urgency. The music should do more than create a mood. It should appeal to the customer/client’s senses. You must be careful and get full permission to use music, graphics, or other elements in your video. The penalties can be steep and include jail time.

The video presentation has to be believable, enticing, realistic, plain speaking, and give the customer/client a reason to want to know more.

As technology continues to grow and push boundaries, some business owners are going totally video. They do this for two reasons: 1) they like the intimate feeling that is conveyed to the public by looking into the camera and speaking directly to the viewer and 2) they have the opportunity to sell something visually, verbally, and audibly. Three great ways to reach customers/clients in ways they can relate to.

Camera man

Making a video can be fun and a great team-building project, so if you’re looking for something to enhance your marketing, try creating a video, but make sure you hire qualified professionals. Virtual Colleague, LLC specializes in video script writing for any product or service. Contact Virtual Colleague, LLC at JPlante@VirtualColleagueLLC.com to schedule a free consultation.

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WHAT IS THE BEST WAY TO LEARN?

Learn

The opportunity to learn new things is everywhere and yet, we sometimes have difficulty learning something new. Why does this happen? Did you know there are three ways to learn? Now I’m not talking about reading, hands-on, or visuals. I’m talking about the medium needed to learn. Let’s take them one at a time.

Internet

The Internet

Most of us use the internet. This is a great way to learn almost anything. There are free websites with step-by-step instructions or paid programs that walk you through the whole process and answer your questions. Some sites even suggest books to read, so you can become proficient at what you want to learn.

REading

Reading

Speaking of the internet, the internet uses the three forms of learning. Reading is key to learning anything on the internet. The internet is mostly comprised of words, with photos, and videos making up the balance.

If you’re a good reader, you can ingest volumes of information about anything just by reading. Some words are highlighted and linked to their definitions, so clicking on them will give you an immediate definition, but if you’re a visual learner, this is where the second form of learning comes into play.

 Videos

Visuals/Videos

The second form of learning is using visuals. Visuals can be photos, images, or videos demonstrating what you are trying to learn. This is a great way to learn how to decorate cakes, do arts and crafts, create holiday decorations, hairstyles, or anything you create by hand.

This form of learning is for people, who don’t like to read or have difficulty reading. Some people are just geared to learning this way and they can easily watch and learn at the same time and need very little outside help. They simply follow the visuals and achieve the same results. While this is a fast and easy way to learn, not everything we want to learn is available on video and a video or visual is very limited as to information. A visual gets you from start to finish, but isn’t capable of describing all of the details, tips, and tricks you should know. That kind of information is found in books or on the internet, where you have the space to read about certain subjects in depth.

Skills

Your Skills Solve Problems

The third kind of learning occurs when you don’t read or watch visuals, but use your intuitive skills to figure out how to do something. For example, suppose you want to re-create a certain hairstyle. You look at the photo, but there are no videos or written instructions to tell you how to do it. You simply use your skills to figure out which steps to take. This is usually the “trial-and-error” method, but it does bring results. Most people using this type of learning are truly “hands-on” in their approach to problems or issues. They get totally involved in the mental process of figuring out where to go or what to do to solve the problem. They don’t quit until they’ve figured out what to do and get the correct results.

Important

So Why Is This Important?

As virtual business owners, we have to be able to master all types of problems or issues. Things like software programs, hardware issues, telephone issues, and decisions about how to set up our offices and what furniture and tools we need. If you’re a reader, you can sit and read the solutions to most of your business problems. If you’re a visual/video learner, you can watch how to solve certain problems and replay as many times as necessary to get the end result.

If you simply don’t have patience to use the above methods, you can simply get into whatever your problem is by trial-and-error and fix it or make it better. This may take time, but your mental focus and memory will serve you well.

Path

Each Of These Methods Are Equal

There is no right or wrong way to learn or solve problems. The best way is the way that works for you. Sometimes you may use more than one method or you may stick to the way that works best for you. In any case. as a virtual business owner, you must find a way or ways to handle, manage, and maintain all of the tools needed to make your business profitable and grow.

 

What is the best way for you to learn new things?

 

Virtual Colleague LLC

 

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REPETITION IS THE MOTHER OF KNOWLEDGE

 

RepetitionI wrote about this about a year ago, but I feel it is an important part of the learning process, so I’m writing about it again.  I recently started an online course. From time to time, I take online courses to keep myself sharp and learn new things, but this course is directly related to my virtual assistant business, Virtual Colleague, LLC.

Virtual Colleague LLC 4

The course I’m taking will make me a better writer, because it focuses on various aspects of the writing process and how to write effective copy. Having said this, I committed to this course and I’m going to see if through. There are five parts to this online course and I’ve finished Part 1. This course is a bit intense and sometimes tedious, but I need to press on to achieve better writing. Part 1 consisted of some reading – -easy reading – and then the repetition started. I had to read two sales letters ten times each and then copy each one three times.

Reading and Writing 2

Talk about tedious work and so much repetition! I started to question why I even signed up for this course. It was not what I was expecting, but after further reading, I realized that “rote” and “repetition” is the way I learned in school and almost mastered four foreign languages. It worked! I learned to sound out and spell my words. I learned to breakdown words into prefixes, root word, and suffixes to understand their meanings.

This course is like that. It starts with rote and repetition and then builds on other aspects of the writing business. It also presents commentary from other members of the group. This gives them the opportunity to express themselves and give tips and tricks on how to succeed to the newbies.

Ideas

I honestly don’t understand how anyone can zip through this course, even if he or she is already a writer. There is so much to absorb and think about. On the surface, it looks like an easy course, but it requires hard work and dedication to get the most out of it.

I’m writing about this in this blog, because I feel this is one of the best ways to learn anything: repetition. While it’s not a glamorous way to learn something new, like playing games on the internet, it is a direct, concentrated way of making you focus on what is in front of you. Because you don’t know the end result, you have to learn every piece as it is presented to you, so the sum will equal all of its parts. Skipping to the middle or the end of the course leaves learning gaps that will get you later on as your career progresses, so taking time to learn the old-fashioned way is your best bet.

pie chart

How does this apply to my virtual assistant business? It’s so easy to look up how to do something online.  You simply follow the instruction and there you go. You can solve almost any Word, Excel, PowerPoint, Access, or any other software program problem in a few minutes. What most of us do not do is go back and practice, practice, practice, so we can learn this new skill and never have to look it up again.

Woman and Computer

This is one of the things I realize about this course. The repetition pays off. I can almost repeat verbatim the three sales letters I’ve read and copied. That’s what repetition does. As the wording became familiar to me, I started to notice an invisible outline of facts and information. I also noticed how some information was described in several places within the sales letters, but with different emphasis and words.

As I go through this course, it is a reminder of how easy it is to learn something new, if you learn it in the right way. Repetition and practice might be boring, but doing it creates an imprint in your brain and once you learn it, you may never forget it. It also allows your brain to think about what you’ve learned and how you can apply it to other tasks or projects.
gear-brain

Learning is fun, so why not make the most of it!

 

What are some of the ways that you learn new things?

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