Tag Archives: Writer

Online Image is Everything

 You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.David Ogilvy

David Ogilvy

 It is so true that we judge and are judged by our appearance. Not just by our physical features, but by our cleanliness, attire, and attitude. That’s why it is so important to create a brand that works for you. You must be true to yourself or else the brand you choose will betray you. For example, if I enjoy the outdoors, I can still dress to the “nine’s”, but that is not a true picture of what I like and enjoy. Jeans, boots, and a baseball cap would be a better representation of my true self.


Branding can be a tricky business, because most of us want to be all things to all people, but in business that is simply not possible. We have to select a niche and stick with it. This makes us experts in this area and we can then impress our clients.


As I labor through my online copywriting course, the leaders in this field of writing are convinced that your business brand is extremely important. Why? Because as a copywriter, you cannot hide behind a team or group. YOU ARE the copywriter and are held accountable and responsible for all of the words on the page.


If you’re a good writer and bring in money for the company, they will ask you back again and again. If you express mediocre talent and don’t show potential, your assignment will be a one-time event.

I think of “image” as the description of “you” without words. When I see you, I can guess what mood you’re in, if you’re tired or energetic, if you want to be in another place at this moment and many other things about you without either of us speaking a word. When I think in those terms, I realize how important my brand or image is to my business, Virtual Colleague, LLC.

Virtual Colleague LLC 4

I am in the process of transitioning from a variety of virtual assistant writing services to specializing in clients, who need copywriting. I will still be a virtual assistant, but copywriting is something that comes naturally to me and satisfies my creative juices.

I expected the copywriting course to cover the basics of copywriting and give a few specifics, but this course examines the whole spectrum of skills, business, and marketing strategies to become successful. It’s a lot more than I bargained for, but it is exactly what I needed.

The information I’m learning in this course can be applied to almost any business. In the course, the leaders talk about branding and its effects on the marketplace. They also talk about the art of selling and how to persuade clients and customers to buy something they don’t really need or want.


It’s not aggressive sales techniques or sales quota strategies. It’s just a step-by-step way to find what the student does best and encourages each of us to work on it and improve. I thought my brand was solid, but after reading a few chapters, I have revamped my image and changed a few things. I’m more aware of my social media presence and I look forward to posting something every day. This course is giving me a lift for my business and a personal challenge to do my best every day. I look forward to completing this course and learning so much from reading and doing the exercise.


It confirms the motto, “if you do something you like to do, it’s not work.”

  Do you have any questions or comments about copywriting?


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Benefits of Article and Advertising Copy

This is the first post about one of the services that I offer in my virtual business, Virtual Colleague, LLC. As I mentioned in a previous post, I am focusing on the writing services of my business.

In this post, you will see how important article writing is and how it can help to grow your business, organization, or group by highlighting the benefits of the product, service or volunteer opportunities available.

Newspaper Article

As a certified freelance writer, promoting an idea, suggestion or offer through written words is more effective than just a poster or a sale. Let’s talk about article writing.

When I write an article about a product, the article defines the product, gives dimensions or sizes and, states what the product does for you, the customer, and why you shouldn’t live without it. The article can then either give you the history of the product or itemize the other uses for the product and reinforce why you absolute cannot live without it.


While video and cartoon-type advertising is eye-catching and flashy, it is so costly. Writing is an art form and it has been around for centuries. It is effective, because:

  • The customer can refer to it on paper or via computer
  • The message can be as long or short as needed
  • The message can be copied and placed on many different types of media
  • Speaking words is a momentary type of communication, but the written word is there for all to see and is PERMANENT

The most interesting part of writing an article for a company, organization, etc. is that the writer gets an opportunity to really get creative and get the message out about the product or service in a unique and positive way.

Along with article writing, which can appear in a blog, magazine or website, creating advertising copy is fun, interesting and a learning experience for the writer. Through advertising copy, a writer has to really get to know the product or service and come up with new ways to present it, education consumers to go out and buy it, and come up with a catchy phrase or slogan. Not really the easiest thing to do, but still, a fun, mind-exercise that can stir hours of creativity from within.


Part of article writing has to do with facts and details, but it must leave the reader with wanting to know more about the product or service.

I’ve had the opportunity, through my writing, to promote activities of the International Association of Administrative Professionals – Providence Chapter both on the chapter website and on the Greater Providence Chamber of Commerce website. The chapter events and activities were out there online for all to see and hopefully readers would contact the association for more information.

I have recently been asked to co-edit the monthly newsletter of the International Association of Administrative Professionals – Crossroads Chapter. It is a volunteer position, but I will be responsible for providing content on a number of topics for the newsletter.

I am thrilled to have this opportunity, because it gives me a chance to do my favorite thing, which is writing and I get to promote activities and events for the association that provides education and training for all administrative professionals on all levels.

Virtual Colleague LLC 4

Do you know anyone that could use the assistance of a writer for any reason? If so, please ask them to contact me at JPlante@VirtualColleagueLLC.com, so we can discuss how I can help them with their project.

How do you feel about reading rather than listening to an advert? Please leave your answer in the comment section.


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Filed under Virtual Assistant Business