What is a press release?
A press release, also known as a news release, is a few brief statements that outline the major facts of a news story in journalistic style. It is also an official statement issued to newspapers giving information on a particular matter, such as a new product or service, a company sponsored event or employee promotions.
With the explosion of social media, the press release is now considered a form of networking. Instead of creating a brochure, white paper, or advertising campaign, the press release provides the perfect opportunity to broadcast news, new products or services, personnel changes, company expansion, and a host of other newsworthy topics. Rather than going through the local newspapers, social media broadcasts the press releases in many forms and at lightning speed, so businesses can keep everyone up to date on changes within the business and any brand changes.
Why is this considered networking?
Networking comes in many forms. Almost any type of marketing involves networking. You may think of networking as a business event “after hours”, but networking is any time information is exchanged between the company and potential customers or clients. Networking is meant to create a bond between the product/service/company and potential customers/clients, so anytime someone is interested in your company’s news, product, or information that is a form of networking.
Successful networking involves person-to-person contact as in a meeting, phone call, or event. Press releases used to appear only periodically and only for important events within a company. Now that social media has created an ongoing platform for all kinds of information, the press release is easily used to relate information as often as needed.
Can press releases really take the place of networking?
A true press release is more formal than a quick bite of text in social media and it is usually a page long and can contain photos, charts, or graphs. Pieces of the press release can be inserted into social media, so within a short period of time, the entire message or news is out on social media. Broken into small bites, it is sometimes easier for readers to understand. They can digest small snapshots of information, which makes them eager to read the rest of the announcement.
Virtual Colleague, LLC can get the results you need!
Press releases are easy enough to write up. After all, it relays information. You need someone, who knows how to write and get the message across briefly and succinctly, while creating interest in the announcement.
As a virtual assistant of Virtual Colleague, LLC, I can write press releases that not only convey the message, but also create the desire to know more about your product or service. Contact me today at 401-595-0087 for a free consultation. We will discuss your announcement and how I can relay more than just information to help your business grow.
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