Tag Archives: Brand

Online Image is Everything

 You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.David Ogilvy

David Ogilvy

 It is so true that we judge and are judged by our appearance. Not just by our physical features, but by our cleanliness, attire, and attitude. That’s why it is so important to create a brand that works for you. You must be true to yourself or else the brand you choose will betray you. For example, if I enjoy the outdoors, I can still dress to the “nine’s”, but that is not a true picture of what I like and enjoy. Jeans, boots, and a baseball cap would be a better representation of my true self.

young-woman-cycling

Branding can be a tricky business, because most of us want to be all things to all people, but in business that is simply not possible. We have to select a niche and stick with it. This makes us experts in this area and we can then impress our clients.

Niche

As I labor through my online copywriting course, the leaders in this field of writing are convinced that your business brand is extremely important. Why? Because as a copywriter, you cannot hide behind a team or group. YOU ARE the copywriter and are held accountable and responsible for all of the words on the page.

writer

If you’re a good writer and bring in money for the company, they will ask you back again and again. If you express mediocre talent and don’t show potential, your assignment will be a one-time event.

I think of “image” as the description of “you” without words. When I see you, I can guess what mood you’re in, if you’re tired or energetic, if you want to be in another place at this moment and many other things about you without either of us speaking a word. When I think in those terms, I realize how important my brand or image is to my business, Virtual Colleague, LLC.

Virtual Colleague LLC 4

I am in the process of transitioning from a variety of virtual assistant writing services to specializing in clients, who need copywriting. I will still be a virtual assistant, but copywriting is something that comes naturally to me and satisfies my creative juices.

I expected the copywriting course to cover the basics of copywriting and give a few specifics, but this course examines the whole spectrum of skills, business, and marketing strategies to become successful. It’s a lot more than I bargained for, but it is exactly what I needed.

The information I’m learning in this course can be applied to almost any business. In the course, the leaders talk about branding and its effects on the marketplace. They also talk about the art of selling and how to persuade clients and customers to buy something they don’t really need or want.

Selling

It’s not aggressive sales techniques or sales quota strategies. It’s just a step-by-step way to find what the student does best and encourages each of us to work on it and improve. I thought my brand was solid, but after reading a few chapters, I have revamped my image and changed a few things. I’m more aware of my social media presence and I look forward to posting something every day. This course is giving me a lift for my business and a personal challenge to do my best every day. I look forward to completing this course and learning so much from reading and doing the exercise.

 

It confirms the motto, “if you do something you like to do, it’s not work.”

  Do you have any questions or comments about copywriting?

 

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Filed under Virtual Assistant Business

Virtual Assistants are the Bread of Businesses

When I think of networking as a virtual assistant, I think of making bread dough! Both contain basic ingredients and are not easy to handle, but can turn out excellent results. You never know, if it will turn out as planned.

Sandwich

Bread dough is basically flour and water. Networking is you, the virtual assistant, and the event. Great care has to be taken to get good results. For the bread dough, fresh ingredients, a clean working surface, the determination to massage and finesse the dough to the right consistency, and time and patience. These are essential to getting good results.

Sliced loaf of bread

Virtual assistants are basically administrative professionals that have advanced skills and talents. They need to attend social events to promote themselves and their businesses. Virtual assistants have to take care of their own businesses by preparing for these events. They must look professional, have great social communication skills, and be able to gently extract pertinent information from potential clients, so they can initiate a meeting or set up some type of communication with them.

Networking

While making bread dough requires physical strength and coordination, the virtual assistant has to stimulate conversation and stretch themselves skillfully to attract new clients. In the bread dough, the yeast is the essence of the bread. This is a process of using just the right degree of warm water and yeast. The yeast has to sit there and “work” until it’s ready to be put into the bowl and allowed to rise to its full potential.

Virtual assistant 1

Virtual assistants go through the same formula. They have to have the right mix of skills, learning capacity, and they have to give themselves time to “mature” and be ready to formulate their own business and be successful. They’re ready, when they have mastered several skills and they’re ready to jump into the competitiveness of the business world.

What if the bread dough doesn’t rise or is too sticky or lumpy? We all make mistakes and sometimes things are just not meant to be. Learn from your mistakes. The greatest chefs in the world burned toast and failed many times before achieving success. Learn from your mistakes and keep on trying. You will not make as many mistakes as you think you will and you will become better at your craft, the more you do it.

Chef

The bread dough, if prepared and handled properly, will yield a delicious loaf of bread. It will look enticing, taste incredible, and compliment any food that’s served with it. So too, for virtual assistants, they must continue to grow and develop in many ways, while they’re preparing themselves for business ownership.

appetizers

 

When they’re ready, they will present a professional presence by being able to speak about many topics, act in a professional manner, and connect with their potential clients on several levels. Their expertise will impress their new clients and reinforce their business relationships. Virtual assistants and their businesses or brands will have a far reaching effect. Most of the clients will automatically promote their virtual assistants and their skills. Virtual assistants, if skilled properly and ready for a challenge, should complement any business.

Virtual Assistant 2

So the next time you sit down to eat any type of bread, whether it’s fancy, spicy, with seeds, crusty, thin-sliced, or hearty, think of the bread-making process and how long it took to get to what it is right now in your plate. Think of the work, the hours, and the care that made this bread what it is. Look at it and then taste it and feel the results of someone’s hard work, talent, and patience.

Bread Basket

These same principles should be applied to any virtual assistant business and if anyone is thinking about becoming a virtual assistant, I say “go for it”. Start right now to develop your skills and abilities, start working on your business plan, develop your professional brand and remember that time and patience yields a good harvest.

Check out my website Virtual Colleague LLC.

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Filed under Virtual Assistant Business