Tag Archives: Attitude

Online Image is Everything

 You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.David Ogilvy

David Ogilvy

 It is so true that we judge and are judged by our appearance. Not just by our physical features, but by our cleanliness, attire, and attitude. That’s why it is so important to create a brand that works for you. You must be true to yourself or else the brand you choose will betray you. For example, if I enjoy the outdoors, I can still dress to the “nine’s”, but that is not a true picture of what I like and enjoy. Jeans, boots, and a baseball cap would be a better representation of my true self.

young-woman-cycling

Branding can be a tricky business, because most of us want to be all things to all people, but in business that is simply not possible. We have to select a niche and stick with it. This makes us experts in this area and we can then impress our clients.

Niche

As I labor through my online copywriting course, the leaders in this field of writing are convinced that your business brand is extremely important. Why? Because as a copywriter, you cannot hide behind a team or group. YOU ARE the copywriter and are held accountable and responsible for all of the words on the page.

writer

If you’re a good writer and bring in money for the company, they will ask you back again and again. If you express mediocre talent and don’t show potential, your assignment will be a one-time event.

I think of “image” as the description of “you” without words. When I see you, I can guess what mood you’re in, if you’re tired or energetic, if you want to be in another place at this moment and many other things about you without either of us speaking a word. When I think in those terms, I realize how important my brand or image is to my business, Virtual Colleague, LLC.

Virtual Colleague LLC 4

I am in the process of transitioning from a variety of virtual assistant writing services to specializing in clients, who need copywriting. I will still be a virtual assistant, but copywriting is something that comes naturally to me and satisfies my creative juices.

I expected the copywriting course to cover the basics of copywriting and give a few specifics, but this course examines the whole spectrum of skills, business, and marketing strategies to become successful. It’s a lot more than I bargained for, but it is exactly what I needed.

The information I’m learning in this course can be applied to almost any business. In the course, the leaders talk about branding and its effects on the marketplace. They also talk about the art of selling and how to persuade clients and customers to buy something they don’t really need or want.

Selling

It’s not aggressive sales techniques or sales quota strategies. It’s just a step-by-step way to find what the student does best and encourages each of us to work on it and improve. I thought my brand was solid, but after reading a few chapters, I have revamped my image and changed a few things. I’m more aware of my social media presence and I look forward to posting something every day. This course is giving me a lift for my business and a personal challenge to do my best every day. I look forward to completing this course and learning so much from reading and doing the exercise.

 

It confirms the motto, “if you do something you like to do, it’s not work.”

  Do you have any questions or comments about copywriting?

 

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AM I VIRTUALLY HEALTHY?

It’s been several weeks since the holidays and most of the things I planned to do are not done and probably will not get done. I’m always overly optimistic about doing things and I have a “can-do” attitude. I think I can do it all, but sometimes I fall short. I always make a small list of things I want to do or changes I want to make.

One thing that I continue to work on is “virtual health”. I divide health into 2 categories. The things that crop up that I have to take care of: dentist appointments, mammogram, annual checkup, etc. These things are necessary, but there doesn’t have to be a medical problem to get them taken care of. I call these things “routine health”.

female-doctor

My second category of health is “virtual health”. What is this? This is my day-to-day health and habits. For example, what I eat or not eat? How much rest and sleep do I get per night? What type of exercise do I do and how much time do I spend doing it? How much stress is in my life right now?  Am I a caregiver for someone? Am I in a good relationship with the people around me and the people I love?

All of these things affect my health. Virtual health, in my opinion, is the daily things I have to do to keep myself in good health. If my daily lifestyle isn’t balanced, I won’t be in good condition to ward off colds, the flu, arthritis, and aches and pains.

business-woman-with-back-pain

Using the same comparison with my virtual assistant business, the two go hand in hand. I have to be fit for work. Learning new technology, working and meeting all project deadlines, and then making time to network and promote my business, Virtual Colleague, LLC.

My virtual health has to be in good condition, so I can get up every morning feeling refreshed and ready for a full day’s work. I need to take vitamins or any other medication that balances my system and allows me to feel well. I also need to be able to work under some pressure and deal with sudden changes in my life. This is not always easy and can send my business reeling, if I can’t recover quickly.

figure-doing-meditation-on-green-globe

Like networking, I must find the time to practice yoga and go for walks to refresh my mind and body. Yoga calms me and regulates my breathing and walking provides natural exercise and clears my head. It also allows me to think things through without interruption.

young-fit-woman-jogging

Virtual health is important, but most of us rarely pay attention to it. We only notice it, when we feel sick or think there’s a health problem. Although I have regular hours for my virtual assistant business, virtual health is really 24/7.

So how do I master virtual health? The same way I handle my business. I schedule time to do specific things. I take time to learn new skills, which strengthens my concentration. I schedule breaks and lunches, so I will have at least a half hour away from my desk. No eating at my desk and working at the same time. That’s counter-productive. If it’s a nice day, I may even take an hour for lunch and walk for half of that time just to stretch my body.

I’ve found that a quick walk at lunch time renews my energy and I can accomplish as much in the afternoon as I did in the morning. I am a morning person, so I schedule the difficult tasks for the morning. In the afternoon, I continue with the day’s work and create the schedule for tomorrow. In that way, I know exactly what I have to finish today and what I will do for tomorrow. All deadlines are met in advance using this method and it’s less stressful.

calendar due date

That’s the virtual health plan I use to stay healthy and active, while achieving a good work/life balance. What do you do to keep virtually healthy?

 

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