WRITING AGES LIKE FINE WINE

So Many Topics, So Little Time

Virtual Colleague LLC 4

I’ve written over 140 blog posts since April 2013. In that time, I’ve covered various topics about my virtual assistant business, Virtual Colleague, LLC, running a business, different aspects of a business, my fiction novel “Everyone Evelon” and many other topics.

Everyone Evelon Cover

In preparation for writing this post, I went to back to the first six months of my posts. Needless to say, my writing has greatly improved. I struggled as anyone does, when they start out doing something that they’ve never done before. Back then, I had a variety of topics, but my writing style was not that good.

Through reading other blogs and doing some research, I’ve honed my writing skills and produced better copy and deliver more information to my readers. It doesn’t matter what topic I write about, I’ve developed a better way of expressing my thoughts and opinions and the blogs are better for it.

I write two distinctive blogs. One is for my virtual assistant business and the other began as a blog for my author website, but is in transition. As a result of taking a copywriting course, I will be dividing my time between my virtual assistant projects and copywriting.

Perfection

Mom Always Said Practice Makes Perfect

 BloThis is so true! I see the results in my posts as I scan through my blog posts from beginning to end. I’m getting better all the time. I’m still struggling with SEO and keywords, but I’m headed in the right direction.

wine-cups-and-grape

Writing Does Age Like Fine Wine

 Wine starts out as grapes. These are the topics for blog posts. The grapes are squeezed, so only the juice is used. This is the research that comes from searching for pertinent information to include in the blog post. The juice goes through a fermenting process. This is where the blogger researches, writes, stops, researches again, continues to write and then leaves this copy for several days to let it “settle” before going back to it to find mistakes, inaccuracies, or any other problems.

When the wine is near perfection, then it is ready for public consumption. So too, with your blog post. After you have rewritten your copy several times and changed the word order or some words and checked punctuation and grammar, then it is ready be shared with the public.

This is the analogy I use, when thinking about my blogs. Every post I complete is shared worldwide, so it needs to be as perfect as possible. I admit, some posts are funnier than others are or contain more information than the others, but each one is the very best I can do at the time. I use the wine analogy to keep myself focused and produce the best posts I can.

 bottle-and-glasses-of-wine

Wine Is Sometimes Enjoyed In Intervals

 

I recently bought a bottle of wine for the holidays. I know I will not drink all of it at once. Instead, I will savor it over a period of time. Writing blog posts should be like that, too. Your readers should want to reread them or refer to them, if they need to. Your posts should make a lasting impression.

The next time you start to write something, whether it’s a thank you card, letter, description, or other piece of copy, remember the wine analogy and make whatever you write as clear and smooth as a fine wine.

 

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