Value is defined by Dictionary.com as “relative worth, material worth, or estimated worth of money, material, services, etc.” This definition does not answer the question.
Ask anyone what “value” is and they will give you their version of what is important to them. In the virtual assistant world, value can be described in several ways.
- Value is a job well done, completed before the deadline with no mistakes.
- Value can be troubleshooting issues for your client, so if they occur, the virtual assistant is prepared to correct the inconsistencies.
- Value can also mean the price of services. A virtual assistant might think she is worth a specific hourly fee, but the client may not be so sure. If the client thinks the fee is fair, the client considers the partnership good value.
How can a virtual assistant be sure that value is included in every project and with every client?
Value is determined by the client, not the virtual assistant. The client sees how a virtual assistant works regarding meetings, assignments, questions, suggestions, etc. This can be seen as value. The virtual assistant is showing the client that the value is in the details and workings of the project.
Value is also in the fee for services. Clients know how much their employees are paid, so when a virtual assistant submits a fee for services, there might be sticker shock. Virtual assistants are usually paid by the hour or project, but employers are used to having their employees there for 35 – 40 hours. Employers might find a virtual assistant’s fee a bit exorbitant. This is where the virtual assistant has the opportunity to sell their skills, expertise, and educate the client on what they will do and how they can save the employer money and expenses.
So value is anytime someone sees they’re getting more for their money or more work performed. It’s up to the virtual assistant to make this happen. That’s why I schedule a meeting with my client, so we can get to know each other and the client’s needs.
I also assess the client’s management style and expectations. This is crucial, because personality plays in role in any working relationship. Management style is important, because this will determine how well you both work together. Being able to work with difficult people or people, who don’t share your work style, will ensure that you will attract and retain clients.
Value for me, as a virtual assistant, is being able to complete a project before the deadline. Doing this saves time to do other things. Value, in my opinion, is being able to complete a project by knowing some shortcuts and achieving all that the client wants. Saving time is like saving money. It allows me to market my business, network, write my blog posts, or do other things without diminishing my time for my client.
Most people look for value in the things they purchase. Value is in the eye of the beholder.
What does “VALUE” mean to you?