This sounds like a gardening commercial, but in reality, this is what you should be doing if you work as a virtual assistant. As owner of Virtual Colleague, LLC, I try to stay current with new technology.
I’ve been working in my yard to get it ready for summer. I live in New England and the weather can be tricky. If we have hot weather in May, everything starts to grow including the weeds. If we have a lot of rain and then it turns hot, there are all kinds of green vegetation growing everywhere.
As I was weeding some of my flowerbeds, I realized that in order to grow new plants, I had to make room for them. As I was working to clear the debris, I started to analyze which plants had started to grow and which ones would not return. I thought about what I would put in the empty spaces. Do I want flowers, ferns, or foliage plants?
I systematically worked on each garden bed until they were all weeded. Then I had to do some research to determine which plants do well in the sun or shade and how tall they would grow. It took a few days to gather this information and lay out what I wanted to do. I decided that starting the plants from seed would be a waste of time as the summer season is upon us.
I decided to buy starter plants and simply put them into the ground at strategic locations. This would not only make the gardens look different, but would add a splash of color and definition to those areas. After I finished planting, the gardens looked totally different from last year and I had a mix of perennials and annuals. Perennials come up every year, but annuals appear only one time.
After sitting back and admiring my work, I had to develop a schedule for watering and caring for all of these plants. With a little more research, I created a spreadsheet with all of the pertinent information about each type of plant and then pinned it to the back of the door of my gardening shed. My “Weed, Seed, and Feed” was finished. All I have to do is stick to my schedule.
I thought about my virtual assistant business. I’ve offered the same services for quite a while. Maybe it’s time to “’weed, seed, and feed” my business. I looked at my list of services and decided that some of them will not appearance on my services list. I will still offer them, but I will not promote them.
Instead, I need to sow some new seeds in my business. This means doing some research and finding out what services are in demand. There are some skills I am not capable of doing, but I’m sure that if I look at my existing skills, I can find some other services that I can offer to diversify my offerings. These are the “seeds” that I must plant in my business from time to time.
I did find a few other services I can offer and I know with a little practice, I will be as strong in them as I am with my current offerings. This is “feeding” my business. I will admit, I’ve become complacent with my services and that needs to change. By “feeding” my business on a regular basis, I will be able to adjust my services and skills to acquire and accommodate new clients.
Just as the new plants look fantastic in my gardens, my business will be refreshed and attract new clients. Never be afraid to change things up for the better!
Do you change your services from time to time?