Your business card is your introduction to people, events, and information. A business card can be your passport into a wider network for your business or it can lead you to find better quality services or products you need.
In this post, I’m going to cover business cards: Design, Color, Logo vs Photo, Font and Style, and most importantly, Your Information.
Let’s start with the basics – YOUR business card. What are you trying to say with your card? Design is important, because it reflects not only the business you’re in, but also what type of person you are. Swirly designs imply creativity and uniqueness, while plain or solid color cards imply purpose or a results-driven business. What do I mean by that? Colorful business cards reflect an artsy type of business. For example, a florist, hairdresser or photographer. Dark or plain business cards imply a serious and more service/product centered business. An example of this would be a financial advisor, accountant, or banker.
The color you choose for your business card, website, and your company colors suggest or hint at what you or your company is about. You can use the Color-Wheel-Pro website to get some ideas on the colors you may want to use.
Do you have a logo that represents your business or are YOU your business? This means putting a professional photo of yourself on your cards, if you want customers to recognize you as the symbol for your business. Realtors use their photos, so clients will distinguish them from their colleagues in the same company. Creating a logo is challenging, but can speak volumes about your business, if it’s recognizable.
We move next to Font and Style. Again, the font or fonts you use are indicative of the type of business you run. For example, any kind of script-looking font says personal, delicate, intimate services or products. Something in bold or large font implies urgency or aggressiveness. Discount businesses often advertise in bold to imply that those deals won’t last long.
Now we come to the very purpose you want a business card. Your card is a way of communicating what you have to offer. Here are some of the basic information you should include:
- Business Name
- Your Name and Your Title
- Business Address – if your business location accommodates walk-in customers
- Phone Numbers and Fax Numbers
- Business Website
- Email Address
- Social Media Info
You can also opt for double-sided business cards, so you can add other information or your business slogan on the back. The advantage of a double-sided business card is that it also provides “white space”, so when potential clients meet you, they can write something on the back of your business card to remember what you have to offer.
Your business card is a way of telling everyone what you have to offer and how they can contact you. The final step is the decision to use a matte or glossy finish. Price might come into play here, but again, think about what is best for your business.
Your business card is part of your personal or business branding. The colors you choose must be consistent with the image you’re trying to project and the design and style of your business cards should promote or enhance that image.
If you get it right, your business card will stand out from the rest and get you and your business noticed.
What do you think should be included on your business card and what colors did you choose?